Last month, we achieved HubSpot Gold Partner status – something that causes us to shout from the rooftops. We’ve been focused on helping our clients adopt inbound marketing and lead generation strategies for more than five years and becoming a HubSpot Gold Certified Agency Partner shows that we’re moving the needle.
HubSpot is inbound marketing, sales, and service software that helps companies attract visitors, convert leads and close customers. Giant Voices uses the HubSpot platform to deploy strategic lead generation and inbound marketing tactics.
During an average month, the Giant Voices team executes upwards of 40 inbound marketing campaigns for clients. This is no small feat. Inbound marketing is an intense process that engages every area of our business from strategic content creation, search engine optimization (SEO), digital marketing, social media, web development and graphic design. It’s truly akin to conducting an orchestra.
Why We Love Inbound Marketing
Inbound marketing is the process of regularly creating and sharing valuable content for key target audiences. Giant Voices uses inbound marketing and lead generation strategies to help clients achieve growth in many industries, including technology, industrial/manufacturing, economic development, tourism and retail.
Creating compelling campaigns in these intense industries takes dedication and incredible attention to detail. That means we get up close and personal with our clients to understand their business goals so we can craft campaigns that speak to the specific concerns of their primary target audiences. This generates new leads, drives sales and increases revenues dramatically.
Why do we love inbound marketing? Because it works. It simplifies the lead nurturing process with automation. We use the HubSpot platform because it adds incredible value to the process. It’s simple to navigate and provides clear and compelling data that paints a clear picture of what’s working and what’s not. That means we can hone our clients’ messaging to appeal to specific audiences and deliver valuable content that customers can use to develop their own knowledge and careers.
Inbound marketing allows customers to come to you – which is exactly what Millennial and Gen Z customers seek in brands. They don’t want companies to tell them what they need. Instead, they want to explore the options on their own and make the decision themselves. The inbound methodology makes that possible.
The HubSpot Agency Partner Program
The HubSpot Agency Partner Program is for marketing agencies that want to deliver inbound marketing services to their clients using HubSpot’s software. Partners receive software training, education about agency growth, sales coaching, and join the HubSpot agency community of other entrepreneurs. These businesses also gain exclusive resources and training.
As a Gold Certified Agency Partner, Giant Voices enjoys access to HubSpot’s Partner Resource Center and Client Management Dashboard. Giant Voices now has an increased lead registration limit, exclusive access to HubSpot’s Marketing Resource Library Listing and the opportunity to write for HubSpot’s User Blog.
Attract, Convert, Close and Delight
Lead generation accelerates your sales cycle by attracting, converting, closing and delighting your customers. Our inbound marketing and lead services include customer persona development, key message development, strategic content creation, e-mail marketing, CRM integration and more.
In addition, we provide a range of strategic marketing services including strategic planning, branding, advertising, public relations, web development, digital marketing, social media and outsourced marketing.
Ready to make your marketing Giant?