Unless your last name is Van Winkle and you’ve just awoken from a really good nap, you’ve probably heard the term “inbound marketing.”
My business partner Pascha Apter and I recently attended INBOUND 2015, Hubspot’s annual conference where inbound marketing geniuses gather to learn and connect regarding best practices in the industry. We were excited to hear from thought leaders like Seth Godin, Brené Brown, Darren Rouse and Brian Clark.
(Giant Voices, our strategic marketing firm, is a certified Hubspot Partner Agency.)
If you’re new to inbound and get a sinking feeling when you contemplate learning yet another marketing skill set, chin up! The ROI of inbound makes learning it well worth the effort.
To get you started in this brave new marketing world, we’ve distilled the most important information you need to know about inbound into three easy-to-swallow insights.