--- title: Giant Voices Blog | Inbound Marketing description: Inbound Marketing | The Giant Voices team shares marketing and communication best practices, expertise and sometimes even a little humor with our Giant followers. --- [![](https://blog.giantvoices.com/hs-fs/hubfs/GIANT-Logo_RGB_Black.png?width=1000&height=193&name=GIANT-Logo_RGB_Black.png)](https://www.giantvoices.com/) - [Our Expertise](https://www.giantvoices.com/services/strategic-planning/) - [Giant Clients](https://www.giantvoices.com/portfolio/) - [Non-profits](https://www.giantvoices.com/services/) - [About](https://www.giantvoices.com/about-us/) ![](https://blog.giantvoices.com/hubfs/hb_gold-final.png) ## [3 Things Every Marketer and Business Owner NEEDS to Know About Inbound Marketing](https://blog.giantvoices.com/3-things-every-marketer-and-business-owner-needs-to-know-about-inbound-marketing) Posted by [Lisa Bodine](https://blog.giantvoices.com/author/lisa-bodine) on Oct 17, 2015 10:52:23 AM [![](https://blog.giantvoices.com/hubfs/inbound-2015.png)](https://blog.giantvoices.com/3-things-every-marketer-and-business-owner-needs-to-know-about-inbound-marketing) Unless your last name is Van Winkle and you’ve just awoken from a really good nap, you’ve probably heard the term “inbound marketing.” My business partner Pascha Apter and I recently attended [INBOUND 2015](http://www.inbound.com/), Hubspot’s annual conference where inbound marketing geniuses gather to learn and connect regarding best practices in the industry. We were excited to hear from thought leaders like Seth Godin, Brené Brown, Darren Rouse and Brian Clark. (Giant Voices, our strategic marketing firm, is a certified Hubspot Partner Agency.) If you’re new to inbound and get a sinking feeling when you contemplate learning yet another marketing skill set, chin up! The ROI of inbound makes learning it well worth the effort. To get you started in this brave new marketing world, we’ve distilled the most important information you need to know about inbound into three easy-to-swallow insights. [Read More](https://blog.giantvoices.com/3-things-every-marketer-and-business-owner-needs-to-know-about-inbound-marketing) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/3-things-every-marketer-and-business-owner-needs-to-know-about-inbound-marketing#comments-listing) Topics: [Inbound Marketing](https://blog.giantvoices.com/topic/inbound-marketing) [All posts](https://blog.giantvoices.com/all) ## GIANT BLOG When you subscribe to the Giant Voices blog, you get high-performance marketing strategies delivered direct to your inbox. Increase revenue, master social and inbound marketing, skyrocket your productivity, and more. ### SUBSCRIBE NOW ### RECENT POSTS ### POSTS BY TOPIC - [Strategic Marketing (7)](https://blog.giantvoices.com/topic/strategic-marketing) - [Giant Interns (5)](https://blog.giantvoices.com/topic/giant-interns) - [Productivity (5)](https://blog.giantvoices.com/topic/productivity) - [Branding (4)](https://blog.giantvoices.com/topic/branding) - [Social Media Marketing (3)](https://blog.giantvoices.com/topic/social-media-marketing) - [ESG (1)](https://blog.giantvoices.com/topic/esg) - [ESG Marketing (1)](https://blog.giantvoices.com/topic/esg-marketing) - [Fun (1)](https://blog.giantvoices.com/topic/fun) - [Inbound Marketing (1)](https://blog.giantvoices.com/topic/inbound-marketing) - [Lead Generation (1)](https://blog.giantvoices.com/topic/lead-generation) - [Sales-marketing alignment (1)](https://blog.giantvoices.com/topic/sales-marketing-alignment) - [Web Optimization (1)](https://blog.giantvoices.com/topic/web-optimization) see all [![giant-voices-logo.png](https://blog.giantvoices.com/hs-fs/hubfs/giant-voices-logo.png?width=140&height=129&name=giant-voices-logo.png "giant-voices-logo.png")](https://www.giantvoices.com/) #### [Giant Voices](http://www.giantvoices.com) 212 West Superior Street Duluth, MN 55802 [218-722-7884](tel:+1-218-722-7884) [GiantVoices.com](http://www.giantvoices.com) - [Linkedin](http://www.linkedin.com/company/giant-voices-inc-) - [Facebook](http://www.facebook.com/pages/Giant+Voices/335419509881141) - [Twitter](https://twitter.com/GiantVoices) ©2026 Giant Voices. All rights reserved. | [Privacy Policy](https://blog.giantvoices.com/privacy-policy)