--- title: Giant Voices Blog | Branding description: Branding | The Giant Voices team shares marketing and communication best practices, expertise and sometimes even a little humor with our Giant followers. --- [![](https://blog.giantvoices.com/hs-fs/hubfs/GIANT-Logo_RGB_Black.png?width=1000&height=193&name=GIANT-Logo_RGB_Black.png)](https://www.giantvoices.com/) - [Our Expertise](https://www.giantvoices.com/services/strategic-planning/) - [Giant Clients](https://www.giantvoices.com/portfolio/) - [Non-profits](https://www.giantvoices.com/services/) - [About](https://www.giantvoices.com/about-us/) ![](https://blog.giantvoices.com/hubfs/hb_gold-final.png) ## [Want Sales-Marketing Alignment? Get Back to Basics](https://blog.giantvoices.com/sales-marketing-alignment) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Oct 30, 2015 11:34:55 AM [![](https://blog.giantvoices.com/hubfs/ThinkstockPhotos-464690263.jpg)](https://blog.giantvoices.com/sales-marketing-alignment) *How do you decide which sales and marketing channels to pursue?* *How do you make your brand memorable and well-positioned in the global marketplace?* *How do you create an experience so seamless that you earn loyal customers for life?* The answer? Sales-marketing alignment, of course. But what does that look like – and, more importantly, what should you do when you need to get your numbers up NOW? Get back to basics. Specifically, these three business basics: [Read More](https://blog.giantvoices.com/sales-marketing-alignment) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/sales-marketing-alignment#comments-listing) Topics: [Strategic Marketing](https://blog.giantvoices.com/topic/strategic-marketing), [Branding](https://blog.giantvoices.com/topic/branding), [Sales-marketing alignment](https://blog.giantvoices.com/topic/sales-marketing-alignment) ## [Brand Experience Genius](https://blog.giantvoices.com/brand-experience-genius) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Feb 24, 2015 2:29:00 PM [![](https://blog.giantvoices.com/hs-fs/hub/318906/file-2480452741.png)](https://blog.giantvoices.com/brand-experience-genius) *If your brand were a person, how would he or she talk? * *If your brand were a theme park, what would it look like? What would the rides be called?* *If your brand were a muffin, what kind would it be? Triple chocolate? Pumpkin spice? Sugar-free bran?* While these questions may seem like Zen riddles, they are actually a way to begin thinking about your brand in a deeper way in order to create more engaging brand experiences. [Read More](https://blog.giantvoices.com/brand-experience-genius) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/brand-experience-genius#comments-listing) Topics: [Branding](https://blog.giantvoices.com/topic/branding) ## [Anatomy of an Ad Headline](https://blog.giantvoices.com/anatomy-of-an-ad-headline) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Mar 25, 2014 9:17:00 AM [![](https://blog.giantvoices.com/hs-fs/hub/318906/file-608176317.png)](https://blog.giantvoices.com/anatomy-of-an-ad-headline) **Writing less is harder than writing more.** At [Giant Voices](http://www.giantvoices.com), we believe in creative driven by strategy. The most important metric for an ad, brochure, tweet or outrageous guerrilla stunt is not oohs or wows or industry awards – it’s client results. That’s why every single word in everything we produce for a client has strategy and sweat equity  behind it. [Read More](https://blog.giantvoices.com/anatomy-of-an-ad-headline) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/anatomy-of-an-ad-headline#comments-listing) Topics: [Branding](https://blog.giantvoices.com/topic/branding) ## [Five Tips to Creating a GIANT Brand](https://blog.giantvoices.com/five-tips-to-creating-a-giant-brand) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Dec 9, 2013 12:05:00 PM [![](https://blog.giantvoices.com/hs-fs/hub/318906/file-405404827.jpg)](https://blog.giantvoices.com/five-tips-to-creating-a-giant-brand) When you think of Giant brands, we bet brands like Apple, McDonald’s, Coke or Ford come to mind. While those companies indeed have created Giant brands, we don’t think you need to have a Giant company in order to have Giant brand. How does an organization create a Giant brand? [Read More](https://blog.giantvoices.com/five-tips-to-creating-a-giant-brand) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/five-tips-to-creating-a-giant-brand#comments-listing) Topics: [Branding](https://blog.giantvoices.com/topic/branding) [All posts](https://blog.giantvoices.com/all) ## GIANT BLOG When you subscribe to the Giant Voices blog, you get high-performance marketing strategies delivered direct to your inbox. Increase revenue, master social and inbound marketing, skyrocket your productivity, and more. ### SUBSCRIBE NOW ### RECENT POSTS ### POSTS BY TOPIC - [Strategic Marketing (7)](https://blog.giantvoices.com/topic/strategic-marketing) - [Giant Interns (5)](https://blog.giantvoices.com/topic/giant-interns) - [Productivity (5)](https://blog.giantvoices.com/topic/productivity) - [Branding (4)](https://blog.giantvoices.com/topic/branding) - [Social Media Marketing (3)](https://blog.giantvoices.com/topic/social-media-marketing) - [ESG (1)](https://blog.giantvoices.com/topic/esg) - [ESG Marketing (1)](https://blog.giantvoices.com/topic/esg-marketing) - [Fun (1)](https://blog.giantvoices.com/topic/fun) - [Inbound Marketing (1)](https://blog.giantvoices.com/topic/inbound-marketing) - [Lead Generation (1)](https://blog.giantvoices.com/topic/lead-generation) - [Sales-marketing alignment (1)](https://blog.giantvoices.com/topic/sales-marketing-alignment) - [Web Optimization (1)](https://blog.giantvoices.com/topic/web-optimization) see all [![giant-voices-logo.png](https://blog.giantvoices.com/hs-fs/hubfs/giant-voices-logo.png?width=140&height=129&name=giant-voices-logo.png "giant-voices-logo.png")](https://www.giantvoices.com/) #### [Giant Voices](http://www.giantvoices.com) 212 West Superior Street Duluth, MN 55802 [218-722-7884](tel:+1-218-722-7884) [GiantVoices.com](http://www.giantvoices.com) - [Linkedin](http://www.linkedin.com/company/giant-voices-inc-) - [Facebook](http://www.facebook.com/pages/Giant+Voices/335419509881141) - [Twitter](https://twitter.com/GiantVoices) ©2026 Giant Voices. 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