Want Sales-Marketing Alignment? Get Back to Basics

Posted by Pascha Apter on Oct 30, 2015 11:34:55 AM

How do you decide which sales and marketing channels to pursue?

How do you make your brand memorable and well-positioned in the global marketplace?

How do you create an experience so seamless that you earn loyal customers for life?

The answer? Sales-marketing alignment, of course. But what does that look like – and, more importantly, what should you do when you need to get your numbers up NOW? Get back to basics. Specifically, these three business basics:

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Topics: Strategic Marketing, Branding, Sales-marketing alignment

Brand Experience Genius

Posted by Pascha Apter on Feb 24, 2015 2:29:00 PM

If your brand were a person, how would he or she talk? 

If your brand were a theme park, what would it look like? What would the rides be called?

If your brand were a muffin, what kind would it be? Triple chocolate? Pumpkin spice? Sugar-free bran?

While these questions may seem like Zen riddles, they are actually a way to begin thinking about your brand in a deeper way in order to create more engaging brand experiences.

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Topics: Branding

Anatomy of an Ad Headline

Posted by Pascha Apter on Mar 25, 2014 9:17:00 AM

Writing less is harder than writing more.

At Giant Voices, we believe in creative driven by strategy. The most important metric for an ad, brochure, tweet or outrageous guerrilla stunt is not oohs or wows or industry awards – it’s client results.

That’s why every single word in everything we produce for a client has strategy and sweat equity  behind it.

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Topics: Branding

Five Tips to Creating a GIANT Brand

Posted by Pascha Apter on Dec 9, 2013 12:05:00 PM

When you think of Giant brands, we bet brands like Apple, McDonald’s, Coke or Ford come to mind. While those companies indeed have created Giant brands, we don’t think you need to have a Giant company in order to have Giant brand.

How does an organization create a Giant brand?

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Topics: Branding


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