As we discussed in our previous blog on user-generated content (UGC), this tactic can be an incredibly powerful way to maximize your reach, influence and exposure. The key to executing a successful UGC strategy lies in understanding and avoiding a few potential pitfalls. Let’s take a look at how we can successfully overcome them for excellent results. 

User-generated content is quickly becoming a popular marketing tactic that brands throughout all industries are implementing in their marketing strategies. Here’s what you need to know about it if you’re interested in learning more about what it means and how you can utilize UGC to improve your brand’s reach, conversions and sales. 

According to a study conducted by Harvard Business Review, 79% of businesses use social media but only 12% feel they are doing so effectively. 

When you consider the time and energy that goes into a social media strategy, it’s no wonder so many businesses feel this way. Integrating social media into your day-to-day operations can be daunting.

Is it necessary?

What should you post?

How often should you plan to post messages?

What sites are most applicable to your business?

These are a few of the questions that Giant Clients inquire about when we develop social media plans for their organizations.