User-generated content is quickly becoming a popular marketing tactic that brands throughout all industries are implementing in their marketing strategies. Here’s what you need to know about it if you’re interested in learning more about what it means and how you can utilize UGC to improve your brand’s reach, conversions and sales. 

To tweet or not to tweet?

For 21st century entrepreneurs, nonprofit organizations, and growing businesses, that is the question.

You can hardly open a business magazine these days without encountering a story about how, say, some artisan cupcake truck in Seattle uses Twitter and sells out of Red Velvet Saffron Swirl every day by noon.

Because it can help you in attracting the right customers, Twitter can be one of the fundamentals of a successful lead generation strategy, whether you’re marketing your business or conducting cause marketing. But first you need to identify your target audience, hone in on your points of differentiation (also called unique selling position), and set revenue or other goals for success.

According to a study conducted by Harvard Business Review, 79% of businesses use social media but only 12% feel they are doing so effectively. 

When you consider the time and energy that goes into a social media strategy, it’s no wonder so many businesses feel this way. Integrating social media into your day-to-day operations can be daunting.

Is it necessary?

What should you post?

How often should you plan to post messages?

What sites are most applicable to your business?

These are a few of the questions that Giant Clients inquire about when we develop social media plans for their organizations.