What You Need to Know About User-Generated Content (UGC)

Posted by Sophie Anderson on May 23, 2023 9:08:00 AM

User-generated content is quickly becoming a popular marketing tactic that brands throughout all industries are implementing in their marketing strategies. Here’s what you need to know about it if you’re interested in learning more about what it means and how you can utilize UGC to improve your brand’s reach, conversions and sales. 

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Topics: Social Media Marketing, Strategic Marketing

Want Sales-Marketing Alignment? Get Back to Basics

Posted by Pascha Apter on Oct 30, 2015 11:34:55 AM

How do you decide which sales and marketing channels to pursue?

How do you make your brand memorable and well-positioned in the global marketplace?

How do you create an experience so seamless that you earn loyal customers for life?

The answer? Sales-marketing alignment, of course. But what does that look like – and, more importantly, what should you do when you need to get your numbers up NOW? Get back to basics. Specifically, these three business basics:

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Topics: Strategic Marketing, Branding, Sales-marketing alignment

3 Marketing Mega-Trends for 2015

Posted by Pascha Apter on Apr 21, 2015 3:47:00 PM

What is a mega-trend? It’s the opposite of a flash in the pan. A mega-trend is a big, broad shift – a new way of thinking or doing things. 

Right now, three such shifts are transforming marketing. These shifts represent
a tremendous opportunity for smart, success-minded business owners and professionals.

Marketing is a vast discipline; you could spend your entire career mastering a single corner of it. You don’t have time for that, of course. But if you don’t continually expand your knowledge of the latest developments in marketing methodology
and opportunities, make no mistake: your organization will be left behind. 

And all the money and staff time your organization pours into marketing could be completely wasted.

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Topics: Strategic Marketing


Posted by Pascha Apter on Nov 11, 2014 1:34:00 PM

Direct to camera, face framed in shadow, British actor Tom Hiddleston enunciates advice in a prep-school accent as sharp as his bespoke suit: “World domination
starts with attention to detail.” 

The scene is from a video ad for the Jaguar F-TYPE R Coupe. It’s part of a larger campaign expounding upon the so-called “Art of Villainy.”

(The campaign hashtag? #GoodToBeBad.)

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Topics: Strategic Marketing

Welcome to the (Media) Jungle

Posted by Pascha Apter on Oct 14, 2014 3:23:00 PM

A Bestiary of 21st Century Marketing

It’s a jungle out there. Marketing-wise, the 21st century is like the rainforest – alive with ever-proliferating advertising options, uber-sophisticated analytics, hazards that ensnare the unwary, and social media platforms sprouting like mushrooms.

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Topics: Strategic Marketing


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