What is a mega-trend? It’s the opposite of a flash in the pan. A mega-trend is a big, broad shift – a new way of thinking or doing things.
Right now, three such shifts are transforming marketing. These shifts represent
a tremendous opportunity for smart, success-minded business owners and professionals.
Marketing is a vast discipline; you could spend your entire career mastering a single corner of it. You don’t have time for that, of course. But if you don’t continually expand your knowledge of the latest developments in marketing methodology
and opportunities, make no mistake: your organization will be left behind.
And all the money and staff time your organization pours into marketing could be completely wasted.