Lisa Bodine

Recent Posts

4 Ways to Ensure Sales + Marketing Alignment

Posted by Lisa Bodine on Nov 17, 2020 7:37:53 AM

COVID-19 has left a gaping impact on business, not just in how we conduct sales and marketing, but the processes behind our sales and marketing efforts.

For the past several months, the old tactics - building relationships through coffee shop conversations or selling a client on data sheets in boardroom discussions - simply aren’t cutting it and likely aren’t going to be received the same way moving forward.
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Giant Voices Announces Jena Mertz as Partner, Director of Operations

Posted by Lisa Bodine on Aug 29, 2019 9:09:29 AM

Duluth, MN: Giant Voices, LLC announced Jena Mertz has been promoted to Director of Operations and has become a partner at the firm, effective July 1, 2019. Joining Pascha Apter, CEO, and Lisa Bodine, President, Mertz adds depth to the Giant Voices ownership team with her experience in client services, marketing and sales alignment and operational excellence for the company.

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We Struck Gold! Giant Voices is Now a HubSpot Gold Partner

Posted by Lisa Bodine on May 13, 2019 10:24:51 AM

Last month, we achieved HubSpot Gold Partner status – something that causes us to shout from the rooftops. We’ve been focused on helping our clients adopt inbound marketing and lead generation strategies for more than five years and becoming a HubSpot Gold Certified Agency Partner shows that we’re moving the needle.

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Topics: Inbound Marketing

Marketing needs? Hire a herd of workhorses, not a magical unicorn.

Posted by Lisa Bodine on Jan 31, 2019 9:00:00 AM

As a savvy business professional, surely you’ve asked yourself this question: “Can’t I just hire one person to do all my marketing?”

You know, a magical unicorn of a human who can develop smart strategy, write insightful press releases, update your social media, design layouts, forecast sales—the list goes on.

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The Secret to a Digital Strategy That Drives Revenue

Posted by Lisa Bodine on Mar 2, 2018 9:49:04 AM

DIGITAL STRATEGY STARTS WITH YOUR WEBSITE

Your website is an essential part of your business because it is a digital extension of your sales team. It welcomes new and returning visitors and introduces them to your offers, products and services. Even if you’re not directly selling a product online, your website drives sales by giving visitors the information they need before they pick up the phone or send an email.

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