---
title: Giant Voices Blog | ESG
description: ESG | The Giant Voices team shares marketing and communication best practices, expertise and sometimes even a little humor with our Giant followers.
---

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## [Value Creation and Risk Reduction: Why ESG Matters for Investors (and Business Leaders)](https://blog.giantvoices.com/why-esg-matters-for-investors-business-leaders)

 Posted by [Jena Mertz](https://blog.giantvoices.com/author/jena-mertz) on Mar 29, 2022 11:00:00 AM

[![](https://blog.giantvoices.com/hubfs/Why%20ESG%20Matters%20for%20Investors%20(and%20Business%20Leaders).png)](https://blog.giantvoices.com/why-esg-matters-for-investors-business-leaders)

If you own a business (or work in organizational leadership), you probably have some questions about ESG. Is it really new? Is it just a fad? And, most critically, is it something that matters for your company?

The answers, succinctly put, are yes, no, and definitely.

More questions? Don’t worry. We’re here to explain the what, why, and how of implementing an ESG strategy in your business—as well as why the investor community is sitting up and paying attention.

[Read More](https://blog.giantvoices.com/why-esg-matters-for-investors-business-leaders)

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