Pascha Apter

Recent Posts

4 Marketing Trends We’re Watching in 2021

Posted by Pascha Apter on Jan 18, 2021 3:09:14 PM


If the events of 2020 taught marketers one thing, it’s that we have to be prepared for anything. Companies ready to pivot at a moment’s notice bounced back from the pandemic faster than others. Now that we’ve (finally) said “so long” to 2020, we’re excited to re-energize and share our top tips for getting ahead in the 2021 marketplace. Here is what we expect to see trending in the marketing industry over the next 12 months.

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Drive Company Growth with Strong Brand Values

Posted by Pascha Apter on Oct 10, 2019 1:41:28 PM

A brand is much more than a name, logo and a handful of colors. It’s your promise to your customers. It’s the core of why your business exists - and your brand values are what brings your company to life. At Giant Voices, we help our clients create strong brands built on a solid internal foundation, because a brand truly begins from within.

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Meet Claire | Giant Intern

Posted by Pascha Apter on Aug 22, 2017 2:48:51 PM

Giant Voices is an ambition-based marketing firm. Ambition thrives in our office – whether stemming from our Giants, our Giant Clients or our Giant Interns. One way we cultivate ambition in the next generation of strategic marketers is through Giant Internships.

Giant Interns are more than an extension of our admin team. They become part of our team, diving into many aspects our company. This creates an immersive learning experience for interns and Giants alike. Giant Internships provide real-world experience for students while they assist us with projects, share insights and provide feedback on how to manage an even better program for the following year. We are excited to have two ambitious women with us this summer. They've been busy with research projects, assisting Account Executives and experiencing the ins and outs of a strategic marketing firm.

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Meet Mariah | Giant Intern

Posted by Pascha Apter on Aug 10, 2017 12:39:50 PM

At Giant Voices we strive for excellence. One way we do that is by providing Internships. Our interns are good for more than just photocopying and grabbing coffee, they provide a learning experience for both the Giants and themselves. Internships provide real-world experience while assisting a company with projects, insights and feedback on how to manage an even better program for the following year. We are excited to have two ambitious women with us this summer. Our interns are busy working on projects, assisting Account Executives and experiencing the ins and outs of a strategic marketing firm.

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Time Management Tips For Entrepreneurs Who Do It All

Posted by Pascha Apter on Jul 13, 2017 12:00:02 PM

As an entrepreneur in a fast-paced business world, this will sound familiar: You spend all your time and energy on your business, but you feel like you’re putting out fires rather than looking at strategy. Time management means addressing day-to-day issues as they arise. You wrote a business plan years ago, and you’re not quite where you hoped you’d be… because running your business got in the way.

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