Need to add some books to your summer reading list? Giant Voices founder and CEO, Pascha Apter, recommends 3 compelling, growth-focused reads that'll transform your thoughts, empower your next steps and ignite your ambition. 

If the events of 2020 taught marketers one thing, it’s that we have to be prepared for anything. Companies ready to pivot at a moment’s notice bounced back from the pandemic faster than others. Now that we’ve (finally) said “so long” to 2020, we’re excited to re-energize and share our top tips for getting ahead in the 2021 marketplace. Here is what we expect to see trending in the marketing industry over the next 12 months.

A brand is much more than a name, logo and a handful of colors. It’s your promise to your customers. It’s the core of why your business exists - and your brand values are what brings your company to life. At Giant Voices, we help our clients create strong brands built on a solid internal foundation, because a brand truly begins from within.

As an entrepreneur in a fast-paced business world, this will sound familiar: You spend all your time and energy on your business, but you feel like you’re putting out fires rather than looking at strategy. Time management means addressing day-to-day issues as they arise. You wrote a business plan years ago, and you’re not quite where you hoped you’d be… because running your business got in the way.

May marked a GIANT milestone for Giant Voices.

Since the day I launched Giant Voices, I’ve dreamed about moving my team into an expansive new space. Don’t get me wrong, our Canal Park space was charming and historical, but also full of challenges. Our team has grown extensively in the past year, and Lisa and I knew our current space was not going to work for much longer.