--- title: Giant Voices Blog | Jena Mertz description: The Giant Voices team shares marketing and communication best practices, expertise and sometimes even a little humor with our Giant followers. --- [![](https://blog.giantvoices.com/hs-fs/hubfs/GIANT-Logo_RGB_Black.png?width=1000&height=193&name=GIANT-Logo_RGB_Black.png)](https://www.giantvoices.com/) - [Our Expertise](https://www.giantvoices.com/services/strategic-planning/) - [Giant Clients](https://www.giantvoices.com/portfolio/) - [Non-profits](https://www.giantvoices.com/services/) - [About](https://www.giantvoices.com/about-us/) ![](https://blog.giantvoices.com/hubfs/hb_gold-final.png) ## Jena Mertz ### Recent Posts ## [How Adding a Fractional CMO or Marketing Leader Can Transform Your Business](https://blog.giantvoices.com/benefits-of-a-fractional-cmo) Posted by [Jena Mertz](https://blog.giantvoices.com/author/jena-mertz) on Mar 7, 2023 9:03:00 AM [![](https://blog.giantvoices.com/hubfs/How%20Adding%20a%20Fractional%20CMO%20or%20Marketing%20Leader%20Can%20Transform%20Your%20Business.png)](https://blog.giantvoices.com/benefits-of-a-fractional-cmo) *What if you could bring on an expert to help fill in critical leadership and skills gaps but at a fraction of the cost of hiring FTEs? This is exactly what a fractional CMO or marketing leader does, and here's how adding one to your team can transform your business. * [Read More](https://blog.giantvoices.com/benefits-of-a-fractional-cmo) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/benefits-of-a-fractional-cmo#comments-listing) ## [Optimize and Encourage – Recruiting Strategies for a Tight Labor Market](https://blog.giantvoices.com/recruiting-strategies-for-a-tight-labor-market) Posted by [Jena Mertz](https://blog.giantvoices.com/author/jena-mertz) on Aug 16, 2022 8:30:00 AM [![](https://blog.giantvoices.com/hubfs/Recruiting%20Strategies%20for%20a%20tight%20labor%20market.png)](https://blog.giantvoices.com/recruiting-strategies-for-a-tight-labor-market) Welcome to part two of our series on navigating the great resignation for business owners. [Read More](https://blog.giantvoices.com/recruiting-strategies-for-a-tight-labor-market) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/recruiting-strategies-for-a-tight-labor-market#comments-listing) ## [Understand, Connect and Learn – Retention Strategies for Navigating the Great Resignation](https://blog.giantvoices.com/retention-strategies-for-the-great-resignation) Posted by [Jena Mertz](https://blog.giantvoices.com/author/jena-mertz) on Aug 10, 2022 9:15:00 AM [![](https://blog.giantvoices.com/hubfs/Retention%20Strategies%20for%20Navigating%20the%20Great%20Resignation.png)](https://blog.giantvoices.com/retention-strategies-for-the-great-resignation) It goes by many names. The great resignation. The big quit. Catalyzed by pandemic-related changes in both job structures and employee priorities, workplace turnover has been at an all-time high, and some businesses are more impacted than others. [Read More](https://blog.giantvoices.com/retention-strategies-for-the-great-resignation) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/retention-strategies-for-the-great-resignation#comments-listing) ## [Value Creation and Risk Reduction: Why ESG Matters for Investors (and Business Leaders)](https://blog.giantvoices.com/why-esg-matters-for-investors-business-leaders) Posted by [Jena Mertz](https://blog.giantvoices.com/author/jena-mertz) on Mar 29, 2022 11:00:00 AM [![](https://blog.giantvoices.com/hubfs/Why%20ESG%20Matters%20for%20Investors%20(and%20Business%20Leaders).png)](https://blog.giantvoices.com/why-esg-matters-for-investors-business-leaders) If you own a business (or work in organizational leadership), you probably have some questions about ESG. Is it really new? Is it just a fad? And, most critically, is it something that matters for your company? The answers, succinctly put, are yes, no, and definitely. More questions? Don’t worry. We’re here to explain the what, why, and how of implementing an ESG strategy in your business—as well as why the investor community is sitting up and paying attention. [Read More](https://blog.giantvoices.com/why-esg-matters-for-investors-business-leaders) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/why-esg-matters-for-investors-business-leaders#comments-listing) Topics: [ESG](https://blog.giantvoices.com/topic/esg) ## [Don’t Boil Your Frog: Three Ways to Evaluate Company Culture](https://blog.giantvoices.com/three-ways-to-evaluate-company-culture) Posted by [Jena Mertz](https://blog.giantvoices.com/author/jena-mertz) on Dec 22, 2021 9:49:18 AM [![](https://blog.giantvoices.com/hubfs/GV%20-%20Blog%20%231.png)](https://blog.giantvoices.com/three-ways-to-evaluate-company-culture) Over the course of my career, I’ve had many conversations with peers in jobs that just didn’t feel right. In most cases, my friends reported that although they loved their work (and their coworkers), things seemed off. Why didn’t folks chat in the break room? Why did every meeting seem tense? Why did people keep leaving? [Read More](https://blog.giantvoices.com/three-ways-to-evaluate-company-culture) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/three-ways-to-evaluate-company-culture#comments-listing) [All posts](https://blog.giantvoices.com/all) [Next](https://blog.giantvoices.com/author/jena-mertz/page/2) ## GIANT BLOG When you subscribe to the Giant Voices blog, you get high-performance marketing strategies delivered direct to your inbox. 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