If you own a business (or work in organizational leadership), you probably have some questions about ESG. Is it really new? Is it just a fad? And, most critically, is it something that matters for your company?

The answers, succinctly put, are yes, no, and definitely.

More questions? Don’t worry. We’re here to explain the what, why, and how of implementing an ESG strategy in your business—as well as why the investor community is sitting up and paying attention.

Over the course of my career, I’ve had many conversations with peers in jobs that just didn’t feel right.

In most cases, my friends reported that although they loved their work (and their coworkers), things seemed off. Why didn’t folks chat in the break room? Why did every meeting seem tense? Why did people keep leaving?

Without a doubt, there's plenty of conversation surrounding the buzzword lead generation, or “lead gen” as we refer to it at Giant Voices. With endless amounts of complex information to consume, a quick Google search can have anyone feeling overwhelmed.

We promise not to trip you up. Allow us to break down the basics.