As a savvy business professional, surely you’ve asked yourself this question: “Can’t I just hire one person to do all my marketing?”
You know, a magical unicorn of a human who can develop smart strategy, write insightful press releases, update your social media, design layouts, forecast sales—the list goes on.
DIGITAL STRATEGY STARTS WITH YOUR WEBSITE
Your website is an essential part of your business because it is a digital extension of your sales team. It welcomes new and returning visitors and introduces them to your offers, products and services. Even if you’re not directly selling a product online, your website drives sales by giving visitors the information they need before they pick up the phone or send an email.
ATTRACT QUALIFIED LEADS WITH A MOBILE OPTIMIZED WEBSITE
In today’s business landscape, your website is an essential part of your digital strategy and your sales toolkit. When was the last time you updated your website? If it’s been a while since you’ve assessed your website, you may be missing out on opportunities to attract and convert your ideal customers.
Unless your last name is Van Winkle and you’ve just awoken from a really good nap, you’ve probably heard the term “inbound marketing.”
My business partner Pascha Apter and I recently attended INBOUND 2015, Hubspot’s annual conference where inbound marketing geniuses gather to learn and connect regarding best practices in the industry. We were excited to hear from thought leaders like Seth Godin, Brené Brown, Darren Rouse and Brian Clark.
(Giant Voices, our strategic marketing firm, is a certified Hubspot Partner Agency.)
If you’re new to inbound and get a sinking feeling when you contemplate learning yet another marketing skill set, chin up! The ROI of inbound makes learning it well worth the effort.
To get you started in this brave new marketing world, we’ve distilled the most important information you need to know about inbound into three easy-to-swallow insights.
Topics: Inbound Marketing
While I don’t travel much for work these days, I do appreciate when I have the opportunity to get out of our Giant headquarters and explore what’s happening elsewhere in the world.
I am currently in Boston, MA for INBOUND 2014, HubSpot’s annual conference where inbound marketing geniuses gather to learn something and connect regarding best practices in the industry.
I’m looking forward to hearing from acclaimed thought leaders like Simon Sinek, Guy Kawasaki and Malcolm Gladwell.
Topics: Lead Generation
