Think about the last goal you set.

If you have any interest in self-improvement, growing a business, or achieving, well, anything, you’ve probably read about the study that says people who write down their goals are guaranteed to be zillionaires and everyone else is doomed to toil in a cube farm until they’re 85. (Something like that, anyway.)

You’ve probably also heard ad nauseum that your goals need to be S.M.A.R.T.
That is, specific, measurable, attainable, relevant and time-bound.

Sounds sensible, right?

Maybe you’re tired. Overworked. Overwhelmed. If your inbox pings one more time, so help you, you will sell your business (or quit your job), empty your savings account, and hop the next flight to Zanzibar. 

According to a study conducted by Harvard Business Review, 79% of businesses use social media but only 12% feel they are doing so effectively. 

When you consider the time and energy that goes into a social media strategy, it’s no wonder so many businesses feel this way. Integrating social media into your day-to-day operations can be daunting.

Is it necessary?

What should you post?

How often should you plan to post messages?

What sites are most applicable to your business?

These are a few of the questions that Giant Clients inquire about when we develop social media plans for their organizations.

A quick online inquiry about elements of a successful marketing and communication campaign will net thousands of results. Insights, suggestions and answers abound at every swipe of your finger. Here’s a Giant snapshot of what it really takes to launch a successful marketing or communication plan in today’s marketplace and examples of campaigns that have inspired and impressed our Giants.