When you think of Giant brands, we bet brands like Apple, McDonald’s, Coke or Ford come to mind. While those companies indeed have created Giant brands, we don’t think you need to have a Giant company in order to have Giant brand.

How does an organization create a Giant brand?

Colossal. Behemoth. Enormous.

Hello and welcome to our GIANT blog. We are thrilled to announce that through our blog, our Giant Voices team will share marketing and communication best practices, expertise and sometimes even a little humor with our Giant followers.