--- title: Giant Voices Blog (11) description: The Giant Voices team shares marketing and communication best practices, expertise and sometimes even a little humor with our Giant followers. (11) --- [![](https://blog.giantvoices.com/hs-fs/hubfs/GIANT-Logo_RGB_Black.png?width=1000&height=193&name=GIANT-Logo_RGB_Black.png)](https://www.giantvoices.com/) - [Our Expertise](https://www.giantvoices.com/services/strategic-planning/) - [Giant Clients](https://www.giantvoices.com/portfolio/) - [Non-profits](https://www.giantvoices.com/services/) - [About](https://www.giantvoices.com/about-us/) ![](https://blog.giantvoices.com/hubfs/hb_gold-final.png) ## [#GoodToBeBad](https://blog.giantvoices.com/its-good-to-be-bad) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Nov 11, 2014 1:34:00 PM Direct to camera, face framed in shadow, British actor Tom Hiddleston enunciates advice in a prep-school accent as sharp as his bespoke suit: “World domination starts with attention to detail.”  The scene is from a video ad for the Jaguar F-TYPE R Coupe. It’s part of a larger campaign expounding upon the so-called “Art of Villainy.” (The campaign hashtag? **#GoodToBeBad**.) [Read More](https://blog.giantvoices.com/its-good-to-be-bad) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/its-good-to-be-bad#comments-listing) Topics: [Strategic Marketing](https://blog.giantvoices.com/topic/strategic-marketing) ## [3 Giant Inbound Marketing Insights](https://blog.giantvoices.com/3-giant-inbound-marketing-insights) Posted by [Lisa Bodine](https://blog.giantvoices.com/author/lisa-bodine) on Sep 16, 2014 1:48:00 PM [![](https://blog.giantvoices.com/hs-fs/hub/318906/file-1642013955.png)](https://blog.giantvoices.com/3-giant-inbound-marketing-insights) While I don’t travel much for work these days, I do appreciate when I have the opportunity to get out of our Giant headquarters and explore what’s happening elsewhere in the world. I am currently in Boston, MA for [INBOUND 2014](http://www.inbound.com/), HubSpot’s annual conference where inbound marketing geniuses gather to learn something and connect regarding best practices in the industry.  I’m looking forward to hearing from acclaimed thought leaders like [Simon Sinek](https://www.startwithwhy.com/), [Guy Kawasaki](http://www.guykawasaki.com/) and [Malcolm Gladwell](http://gladwell.com/). [Read More](https://blog.giantvoices.com/3-giant-inbound-marketing-insights) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/3-giant-inbound-marketing-insights#comments-listing) Topics: [Lead Generation](https://blog.giantvoices.com/topic/lead-generation) ## [3 Deadly Marketing-Plan Traps to Beware](https://blog.giantvoices.com/3-deadly-marketing-plan-traps-to-beware) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Jul 15, 2014 3:00:00 PM [![](https://blog.giantvoices.com/hs-fs/hub/318906/file-1245935733.jpg)](https://blog.giantvoices.com/3-deadly-marketing-plan-traps-to-beware) **Have you lived through this entrepreneur or nonprofit nightmare?** - You identify your target audience, ideal persona, brand voice and creative style. - You identify your strategies for marketing with traditional and new media channels. - **You work your tail off to create a marketing plan** (you’d be amazed at how many people don’t do that) for cause marketing, business expansion, raising revenue, or creating brand awareness. - **And then… the plan fails. ** - The event doesn’t fill. Sales are sluggish. Donations are down.   [Read More](https://blog.giantvoices.com/3-deadly-marketing-plan-traps-to-beware) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/3-deadly-marketing-plan-traps-to-beware#comments-listing) ## [The Zen of Making Things Happen](https://blog.giantvoices.com/the-zen-of-making-things-happen) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Jul 1, 2014 1:37:00 PM [![](https://blog.giantvoices.com/hs-fs/hub/318906/file-1130530692.jpg)](https://blog.giantvoices.com/the-zen-of-making-things-happen) Have you ever noticed that high performers aren’t frazzled? **Their to-do list would give you hives.** You know darn well they’ve got a mile-long list of major ambitions on their dockets – launching a new enterprise, buying a building, reclaiming market share from a rival, heading two boards of directors. Yet somehow they play it cooler than Don Draper circa Mad Men Season One. And are just as devastatingly effective.  In Week One of [Giant Academy](http://www.giantacademy.com), our flagship course for people who want to be marketing masterminds, we dive deep into methods to multiply your productivity. [Read More](https://blog.giantvoices.com/the-zen-of-making-things-happen) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/the-zen-of-making-things-happen#comments-listing) Topics: [Productivity](https://blog.giantvoices.com/topic/productivity) ## [Anatomy of an Ad Headline](https://blog.giantvoices.com/anatomy-of-an-ad-headline) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Mar 25, 2014 9:17:00 AM [![](https://blog.giantvoices.com/hs-fs/hub/318906/file-608176317.png)](https://blog.giantvoices.com/anatomy-of-an-ad-headline) **Writing less is harder than writing more.** At [Giant Voices](http://www.giantvoices.com), we believe in creative driven by strategy. The most important metric for an ad, brochure, tweet or outrageous guerrilla stunt is not oohs or wows or industry awards – it’s client results. That’s why every single word in everything we produce for a client has strategy and sweat equity  behind it. [Read More](https://blog.giantvoices.com/anatomy-of-an-ad-headline) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/anatomy-of-an-ad-headline#comments-listing) Topics: [Branding](https://blog.giantvoices.com/topic/branding) [Previous](https://blog.giantvoices.com/page/10) [All posts](https://blog.giantvoices.com/all) [Next](https://blog.giantvoices.com/page/12) ## GIANT BLOG When you subscribe to the Giant Voices blog, you get high-performance marketing strategies delivered direct to your inbox. Increase revenue, master social and inbound marketing, skyrocket your productivity, and more. ### SUBSCRIBE NOW ### RECENT POSTS ### POSTS BY TOPIC - [Strategic Marketing (7)](https://blog.giantvoices.com/topic/strategic-marketing) - [Giant Interns (5)](https://blog.giantvoices.com/topic/giant-interns) - [Productivity (5)](https://blog.giantvoices.com/topic/productivity) - [Branding (4)](https://blog.giantvoices.com/topic/branding) - [Social Media Marketing (3)](https://blog.giantvoices.com/topic/social-media-marketing) - [ESG (1)](https://blog.giantvoices.com/topic/esg) - [ESG Marketing (1)](https://blog.giantvoices.com/topic/esg-marketing) - [Fun (1)](https://blog.giantvoices.com/topic/fun) - [Inbound Marketing (1)](https://blog.giantvoices.com/topic/inbound-marketing) - [Lead Generation (1)](https://blog.giantvoices.com/topic/lead-generation) - [Sales-marketing alignment (1)](https://blog.giantvoices.com/topic/sales-marketing-alignment) - [Web Optimization (1)](https://blog.giantvoices.com/topic/web-optimization) see all [![giant-voices-logo.png](https://blog.giantvoices.com/hs-fs/hubfs/giant-voices-logo.png?width=140&height=129&name=giant-voices-logo.png "giant-voices-logo.png")](https://www.giantvoices.com/) #### [Giant Voices](http://www.giantvoices.com) 212 West Superior Street Duluth, MN 55802 [218-722-7884](tel:+1-218-722-7884) [GiantVoices.com](http://www.giantvoices.com) - [Linkedin](http://www.linkedin.com/company/giant-voices-inc-) - [Facebook](http://www.facebook.com/pages/Giant+Voices/335419509881141) - [Twitter](https://twitter.com/GiantVoices) ©2026 Giant Voices. 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