Direct to camera, face framed in shadow, British actor Tom Hiddleston enunciates advice in a prep-school accent as sharp as his bespoke suit: “World domination
starts with attention to detail.” 

The scene is from a video ad for the Jaguar F-TYPE R Coupe. It’s part of a larger campaign expounding upon the so-called “Art of Villainy.”

(The campaign hashtag? #GoodToBeBad.)

While I don’t travel much for work these days, I do appreciate when I have the opportunity to get out of our Giant headquarters and explore what’s happening elsewhere in the world.

I am currently in Boston, MA for INBOUND 2014, HubSpot’s annual conference where inbound marketing geniuses gather to learn something and connect regarding best practices in the industry. 

I’m looking forward to hearing from acclaimed thought leaders like Simon Sinek, Guy Kawasaki and Malcolm Gladwell.

Have you lived through this entrepreneur or nonprofit nightmare?

• You identify your target audience, ideal persona, brand voice and creative style.
• You identify your strategies for marketing with traditional and new media channels.
• You work your tail off to create a marketing plan (you’d be amazed at how many people don’t do that) for cause marketing, business expansion, raising revenue, or creating brand awareness.
• And then… the plan fails. 
• The event doesn’t fill. Sales are sluggish. Donations are down.  
  

Have you ever noticed that high performers aren’t frazzled?

Their to-do list would give you hives. You know darn well they’ve got a mile-long list of major ambitions on their dockets – launching a new enterprise, buying a building, reclaiming market share from a rival, heading two boards of directors.

Yet somehow they play it cooler than Don Draper circa Mad Men Season One. And are just as devastatingly effective. 

In Week One of Giant Academy, our flagship course for people who want to be marketing masterminds, we dive deep into methods to multiply your productivity.

Writing less is harder than writing more.

At Giant Voices, we believe in creative driven by strategy. The most important metric for an ad, brochure, tweet or outrageous guerrilla stunt is not oohs or wows or industry awards – it’s client results.

That’s why every single word in everything we produce for a client has strategy and sweat equity  behind it.