A Bestiary of 21st Century Marketing

It’s a jungle out there. Marketing-wise, the 21st century is like the rainforest – alive with ever-proliferating advertising options, uber-sophisticated analytics, hazards that ensnare the unwary, and social media platforms sprouting like mushrooms.

A quick online inquiry about elements of a successful marketing and communication campaign will net thousands of results. Insights, suggestions and answers abound at every swipe of your finger. Here’s a Giant snapshot of what it really takes to launch a successful marketing or communication plan in today’s marketplace and examples of campaigns that have inspired and impressed our Giants.

Colossal. Behemoth. Enormous.

Hello and welcome to our GIANT blog. We are thrilled to announce that through our blog, our Giant Voices team will share marketing and communication best practices, expertise and sometimes even a little humor with our Giant followers.