Pascha Apter

Recent Posts

Meet a Giant | Cory Southerton

Posted by Pascha Apter on Feb 23, 2016 10:12:30 AM

 

At Giant Voices, we strive for excellence. Our team is passionate about helping our clients reach and exceed their marketing ambitions. We are thrilled to have four new Giants join our team already this year. These Giants bring expertise and energy that will help us continue to drive revenue and results for our Giant Clients.

We are excited to share a little about Cory Southerton.

Meet Cory

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Meet a Giant | Sally Daly

Posted by Pascha Apter on Feb 5, 2016 1:18:31 PM


At Giant Voices, we strive for excellence. Our team is passionate about helping our clients reach and exceed their marketing ambitions. We are thrilled to have four new Giants join our team in 2016. Our new Giants bring expertise and energy that will help us continue to drive revenue and results for our Giant Clients.

With that being said, meet our new Giant Client Leader, Sally Daly.

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Topics: Fun

5 Productivity Tips from a Cat

Posted by Pascha Apter on Dec 1, 2015 1:37:46 PM


[Blog editor’s note: A Giant Voices staff member found the following memo on her bedroom floor this morning. We thought we’d share.]

Human,

I had hoped you would be capable of resolving this issue on your own.

Alas. Intervention is clearly necessary.

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Topics: Productivity

Want Sales-Marketing Alignment? Get Back to Basics

Posted by Pascha Apter on Oct 30, 2015 11:34:55 AM

How do you decide which sales and marketing channels to pursue?

How do you make your brand memorable and well-positioned in the global marketplace?

How do you create an experience so seamless that you earn loyal customers for life?

The answer? Sales-marketing alignment, of course. But what does that look like – and, more importantly, what should you do when you need to get your numbers up NOW? Get back to basics. Specifically, these three business basics:

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Topics: Strategic Marketing, Branding, Sales-marketing alignment

3 Marketing Mega-Trends for 2015

Posted by Pascha Apter on Apr 21, 2015 3:47:00 PM

What is a mega-trend? It’s the opposite of a flash in the pan. A mega-trend is a big, broad shift – a new way of thinking or doing things. 

Right now, three such shifts are transforming marketing. These shifts represent
a tremendous opportunity for smart, success-minded business owners and professionals.

Marketing is a vast discipline; you could spend your entire career mastering a single corner of it. You don’t have time for that, of course. But if you don’t continually expand your knowledge of the latest developments in marketing methodology
and opportunities, make no mistake: your organization will be left behind. 

And all the money and staff time your organization pours into marketing could be completely wasted.

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Topics: Strategic Marketing

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