Pascha Apter

Recent Posts

The Zen of Making Things Happen

Posted by Pascha Apter on Jul 1, 2014 1:37:00 PM

Have you ever noticed that high performers aren’t frazzled?

Their to-do list would give you hives. You know darn well they’ve got a mile-long list of major ambitions on their dockets – launching a new enterprise, buying a building, reclaiming market share from a rival, heading two boards of directors.

Yet somehow they play it cooler than Don Draper circa Mad Men Season One. And are just as devastatingly effective. 

In Week One of Giant Academy, our flagship course for people who want to be marketing masterminds, we dive deep into methods to multiply your productivity.

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Topics: Productivity

Anatomy of an Ad Headline

Posted by Pascha Apter on Mar 25, 2014 9:17:00 AM

Writing less is harder than writing more.

At Giant Voices, we believe in creative driven by strategy. The most important metric for an ad, brochure, tweet or outrageous guerrilla stunt is not oohs or wows or industry awards – it’s client results.

That’s why every single word in everything we produce for a client has strategy and sweat equity  behind it.

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Topics: Branding

Elevate Your Marketing from Good to Excellent

Posted by Pascha Apter on Mar 11, 2014 11:24:00 AM

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Topics: Strategic Marketing

Forget S.M.A.R.T. – Make Your Goal G.I.A.N.T.

Posted by Pascha Apter on Feb 27, 2014 11:36:00 AM

Think about the last goal you set.

If you have any interest in self-improvement, growing a business, or achieving, well, anything, you’ve probably read about the study that says people who write down their goals are guaranteed to be zillionaires and everyone else is doomed to toil in a cube farm until they’re 85. (Something like that, anyway.)

You’ve probably also heard ad nauseum that your goals need to be S.M.A.R.T.
That is, specific, measurable, attainable, relevant and time-bound.

Sounds sensible, right?

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Topics: Productivity

How to Rekindle Your Business Passion

Posted by Pascha Apter on Feb 14, 2014 1:23:00 PM

Maybe you’re tired. Overworked. Overwhelmed. If your inbox pings one more time, so help you, you will sell your business (or quit your job), empty your savings account, and hop the next flight to Zanzibar. 

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