--- title: Giant Voices Blog | Pascha Apter (2) description: The Giant Voices team shares marketing and communication best practices, expertise and sometimes even a little humor with our Giant followers. (2) --- [![](https://blog.giantvoices.com/hs-fs/hubfs/GIANT-Logo_RGB_Black.png?width=1000&height=193&name=GIANT-Logo_RGB_Black.png)](https://www.giantvoices.com/) - [Our Expertise](https://www.giantvoices.com/services/strategic-planning/) - [Giant Clients](https://www.giantvoices.com/portfolio/) - [Non-profits](https://www.giantvoices.com/services/) - [About](https://www.giantvoices.com/about-us/) ![](https://blog.giantvoices.com/hubfs/hb_gold-final.png) ## Pascha Apter ### Recent Posts ## [Want Sales-Marketing Alignment? Get Back to Basics](https://blog.giantvoices.com/sales-marketing-alignment) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Oct 30, 2015 11:34:55 AM [![](https://blog.giantvoices.com/hubfs/ThinkstockPhotos-464690263.jpg)](https://blog.giantvoices.com/sales-marketing-alignment) *How do you decide which sales and marketing channels to pursue?* *How do you make your brand memorable and well-positioned in the global marketplace?* *How do you create an experience so seamless that you earn loyal customers for life?* The answer? Sales-marketing alignment, of course. But what does that look like – and, more importantly, what should you do when you need to get your numbers up NOW? Get back to basics. Specifically, these three business basics: [Read More](https://blog.giantvoices.com/sales-marketing-alignment) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/sales-marketing-alignment#comments-listing) Topics: [Strategic Marketing](https://blog.giantvoices.com/topic/strategic-marketing), [Branding](https://blog.giantvoices.com/topic/branding), [Sales-marketing alignment](https://blog.giantvoices.com/topic/sales-marketing-alignment) ## [Brand Experience Genius](https://blog.giantvoices.com/brand-experience-genius) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Feb 24, 2015 2:29:00 PM [![](https://blog.giantvoices.com/hs-fs/hub/318906/file-2480452741.png)](https://blog.giantvoices.com/brand-experience-genius) *If your brand were a person, how would he or she talk? * *If your brand were a theme park, what would it look like? What would the rides be called?* *If your brand were a muffin, what kind would it be? Triple chocolate? Pumpkin spice? Sugar-free bran?* While these questions may seem like Zen riddles, they are actually a way to begin thinking about your brand in a deeper way in order to create more engaging brand experiences. [Read More](https://blog.giantvoices.com/brand-experience-genius) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/brand-experience-genius#comments-listing) Topics: [Branding](https://blog.giantvoices.com/topic/branding) ## [Warren Buffett and the 13 Laws of A.M. Productivity](https://blog.giantvoices.com/master-your-morning-productivity) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Dec 16, 2014 4:00:00 PM [![](https://blog.giantvoices.com/hs-fs/hub/318906/file-2218307943.jpg)](https://blog.giantvoices.com/master-your-morning-productivity) ### Master Your Morning AM Productivity Which of these choices best describes your typical morning?  **A. Hectic.**  *From the moment your siren-like alarm startles you awake, you’re running in ten different directions at 110 mph trying to fulfill all of your obligations.* **B. Groggy.**  *You scuttle to your desk – usually late – clutching a Starbucks cup and murmuring  “My preciousssss.” Your coworkers know not to talk to you until after 11.* **C. Aimless.**  *Your morning routine includes checking email and Facebook, chatting about last night’s shocker on The Voice, and scrolling through your favorite Internet sites. * **D. Focused.**  *You stride into your workspace early, feeling clear and energetic. You burn through your most important task before most people have finished their coffee.* If you answered anything other than “D,” then we need to talk. [Read More](https://blog.giantvoices.com/master-your-morning-productivity) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/master-your-morning-productivity#comments-listing) Topics: [Productivity](https://blog.giantvoices.com/topic/productivity) ## [#GoodToBeBad](https://blog.giantvoices.com/its-good-to-be-bad) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Nov 11, 2014 1:34:00 PM Direct to camera, face framed in shadow, British actor Tom Hiddleston enunciates advice in a prep-school accent as sharp as his bespoke suit: “World domination starts with attention to detail.”  The scene is from a video ad for the Jaguar F-TYPE R Coupe. It’s part of a larger campaign expounding upon the so-called “Art of Villainy.” (The campaign hashtag? **#GoodToBeBad**.) [Read More](https://blog.giantvoices.com/its-good-to-be-bad) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/its-good-to-be-bad#comments-listing) Topics: [Strategic Marketing](https://blog.giantvoices.com/topic/strategic-marketing) ## [3 Deadly Marketing-Plan Traps to Beware](https://blog.giantvoices.com/3-deadly-marketing-plan-traps-to-beware) Posted by [Pascha Apter](https://blog.giantvoices.com/author/pascha-apter) on Jul 15, 2014 3:00:00 PM [![](https://blog.giantvoices.com/hs-fs/hub/318906/file-1245935733.jpg)](https://blog.giantvoices.com/3-deadly-marketing-plan-traps-to-beware) **Have you lived through this entrepreneur or nonprofit nightmare?** - You identify your target audience, ideal persona, brand voice and creative style. - You identify your strategies for marketing with traditional and new media channels. - **You work your tail off to create a marketing plan** (you’d be amazed at how many people don’t do that) for cause marketing, business expansion, raising revenue, or creating brand awareness. - **And then… the plan fails. ** - The event doesn’t fill. Sales are sluggish. Donations are down.   [Read More](https://blog.giantvoices.com/3-deadly-marketing-plan-traps-to-beware) 0 Comments [Click here to read/write comments](https://blog.giantvoices.com/3-deadly-marketing-plan-traps-to-beware#comments-listing) [Previous](https://blog.giantvoices.com/author/pascha-apter/page/1) [All posts](https://blog.giantvoices.com/all) [Next](https://blog.giantvoices.com/author/pascha-apter/page/3) ## GIANT BLOG When you subscribe to the Giant Voices blog, you get high-performance marketing strategies delivered direct to your inbox. Increase revenue, master social and inbound marketing, skyrocket your productivity, and more. ### SUBSCRIBE NOW ### RECENT POSTS ### POSTS BY TOPIC - [Strategic Marketing (7)](https://blog.giantvoices.com/topic/strategic-marketing) - [Giant Interns (5)](https://blog.giantvoices.com/topic/giant-interns) - [Productivity (5)](https://blog.giantvoices.com/topic/productivity) - [Branding (4)](https://blog.giantvoices.com/topic/branding) - [Social Media Marketing (3)](https://blog.giantvoices.com/topic/social-media-marketing) - [ESG (1)](https://blog.giantvoices.com/topic/esg) - [ESG Marketing (1)](https://blog.giantvoices.com/topic/esg-marketing) - [Fun (1)](https://blog.giantvoices.com/topic/fun) - [Inbound Marketing (1)](https://blog.giantvoices.com/topic/inbound-marketing) - [Lead Generation (1)](https://blog.giantvoices.com/topic/lead-generation) - [Sales-marketing alignment (1)](https://blog.giantvoices.com/topic/sales-marketing-alignment) - [Web Optimization (1)](https://blog.giantvoices.com/topic/web-optimization) see all [![giant-voices-logo.png](https://blog.giantvoices.com/hs-fs/hubfs/giant-voices-logo.png?width=140&height=129&name=giant-voices-logo.png "giant-voices-logo.png")](https://www.giantvoices.com/) #### [Giant Voices](http://www.giantvoices.com) 212 West Superior Street Duluth, MN 55802 [218-722-7884](tel:+1-218-722-7884) [GiantVoices.com](http://www.giantvoices.com) - [Linkedin](http://www.linkedin.com/company/giant-voices-inc-) - [Facebook](http://www.facebook.com/pages/Giant+Voices/335419509881141) - [Twitter](https://twitter.com/GiantVoices) ©2026 Giant Voices. 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