Pascha Apter

Recent Posts

Brand Experience Genius

Posted by Pascha Apter on Feb 24, 2015 2:29:00 PM

If your brand were a person, how would he or she talk? 

If your brand were a theme park, what would it look like? What would the rides be called?

If your brand were a muffin, what kind would it be? Triple chocolate? Pumpkin spice? Sugar-free bran?

While these questions may seem like Zen riddles, they are actually a way to begin thinking about your brand in a deeper way in order to create more engaging brand experiences.

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Topics: Branding

Is Your Business Blog 50 Shades of Yawn?

Posted by Pascha Apter on Feb 13, 2015 1:21:00 PM

So you’ve got a blog.

After all, you know that businesses that blog get 67% more leads per month than non-blogging businesses.

You blog for lead generation and to establish thought leadership in your field. But your blog doesn’t get read, engaged with or shared nearly as much as you’d like. And you’re pretty sure you know why. 

Your blog is BORING.

Bland. Long-winded. Safe. About as exciting as unseasoned tofu. You’d dump your blog if you weren’t the one writing it.

Never fear. We’ve got seven hot tips to help you spice up your blog life.



7 Tips to Spice It Up Today

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Topics: Blogging

Grow Your Organization’s Revenue in 2015

Posted by Pascha Apter on Jan 9, 2015 1:45:00 PM

Do you always feel like you’re behind in your marketing?

Are you satisfied with your organization’s revenue?

How about your marketing ROI?

Do you struggle with feelings of overwhelm?

Is it hard to make time for all the important things on your plate?

Quick! Before 2015 loses that new-car smell, seize your chance to make a fresh start that will transform your work life – and grow your organization’s revenue.

This blog post will give you everything you need.

First, you’ll see the three simple (but game-changing) resolutions you can adopt today for powerful revenue growth. Then you’ll get the opportunity to claim a free Productivity Kickstarter Kit to take your performance to another level.


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Topics: Productivity

Warren Buffett and the 13 Laws of A.M. Productivity

Posted by Pascha Apter on Dec 16, 2014 4:00:00 PM

Master Your Morning AM Productivity

Which of these choices best describes your typical morning? 

A. Hectic. 
From the moment your siren-like alarm startles you awake, you’re running in ten different directions at 110 mph trying to fulfill all of your obligations.

B. Groggy. 
You scuttle to your desk – usually late – clutching a Starbucks cup and murmuring 
“My preciousssss.” Your coworkers know not to talk to you until after 11.

C. Aimless. 
Your morning routine includes checking email and Facebook, chatting about last night’s shocker on The Voice, and scrolling through your favorite Internet sites. 

D. Focused. 
You stride into your workspace early, feeling clear and energetic. You burn through your most important task before most people have finished their coffee.

If you answered anything other than “D,” then we need to talk.

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Topics: Productivity


Posted by Pascha Apter on Nov 11, 2014 1:34:00 PM

Direct to camera, face framed in shadow, British actor Tom Hiddleston enunciates advice in a prep-school accent as sharp as his bespoke suit: “World domination
starts with attention to detail.” 

The scene is from a video ad for the Jaguar F-TYPE R Coupe. It’s part of a larger campaign expounding upon the so-called “Art of Villainy.”

(The campaign hashtag? #GoodToBeBad.)

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Topics: Strategic Marketing


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