According to a study conducted by Harvard Business Review, 79% of businesses use social media but only 12% feel they are doing so effectively. 

When you consider the time and energy that goes into a social media strategy, it’s no wonder so many businesses feel this way. Integrating social media into your day-to-day operations can be daunting.

Is it necessary?

What should you post?

How often should you plan to post messages?

What sites are most applicable to your business?

These are a few of the questions that Giant Clients inquire about when we develop social media plans for their organizations.

A quick online inquiry about elements of a successful marketing and communication campaign will net thousands of results. Insights, suggestions and answers abound at every swipe of your finger. Here’s a Giant snapshot of what it really takes to launch a successful marketing or communication plan in today’s marketplace and examples of campaigns that have inspired and impressed our Giants.

When you think of Giant brands, we bet brands like Apple, McDonald’s, Coke or Ford come to mind. While those companies indeed have created Giant brands, we don’t think you need to have a Giant company in order to have Giant brand.

How does an organization create a Giant brand?

Colossal. Behemoth. Enormous.

Hello and welcome to our GIANT blog. We are thrilled to announce that through our blog, our Giant Voices team will share marketing and communication best practices, expertise and sometimes even a little humor with our Giant followers.