Want Sales-Marketing Alignment? Get Back to Basics

Posted by Pascha Apter on Oct 30, 2015 11:34:55 AM

How do you decide which sales and marketing channels to pursue?

How do you make your brand memorable and well-positioned in the global marketplace?

How do you create an experience so seamless that you earn loyal customers for life?

The answer? Sales-marketing alignment, of course. But what does that look like – and, more importantly, what should you do when you need to get your numbers up NOW? Get back to basics. Specifically, these three business basics:

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Topics: Strategic Marketing, Branding, Sales-marketing alignment

Brand Experience Genius

Posted by Pascha Apter on Feb 24, 2015 2:29:00 PM

If your brand were a person, how would he or she talk? 

If your brand were a theme park, what would it look like? What would the rides be called?

If your brand were a muffin, what kind would it be? Triple chocolate? Pumpkin spice? Sugar-free bran?

While these questions may seem like Zen riddles, they are actually a way to begin thinking about your brand in a deeper way in order to create more engaging brand experiences.

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Topics: Branding

3 Myths of Creating Effective Ads

Posted by Pascha Apter on May 22, 2014 9:42:00 AM

We’ve said it before and we’ll say it again: The most important measure of an ad is not how good it looks, how clever the CEO thinks it is, or whether it wins awards. 

The most important measure of an ad is results.

That is, how effective it is at meeting your performance metric – such as driving calls, website visits, donations or sales and ultimately revenue.

If you didn’t set specific performance metric for ads as part of a larger strategic advertising campaign, you’re hobbling your advertising. 

If you don’t define how to measure success, how will you know if your ads are working? 

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Topics: Branding

What's in a name? Everything.

Posted by Pascha Apter on May 15, 2014 11:23:00 AM

What’s in a name? Everything

Week Three of our flagship course, Giant Academy, covers creating and managing powerful brands. Whether you need to name a new brand, blog or business,
your name is often the first thing about your venture that a potential
customer encounters. 

Do you think Virgin would be as successful as it is today if founder Richard Branson had gone with one of his other potential names for his original enterprise:
“Slipped Discs”? 

Okay, okay, he would have changed it at some point. The point still stands, though.

The right name can instantly up your credibility, shape your image, multiply your visibility, set you apart and stay with you as you grow your business empire.
A name can make or break you. No pressure. 

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Topics: Branding

Anatomy of an Ad Headline

Posted by Pascha Apter on Mar 25, 2014 9:17:00 AM

Writing less is harder than writing more.

At Giant Voices, we believe in creative driven by strategy. The most important metric for an ad, brochure, tweet or outrageous guerrilla stunt is not oohs or wows or industry awards – it’s client results.

That’s why every single word in everything we produce for a client has strategy and sweat equity  behind it.

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Topics: Branding


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