If you own a business (or work in organizational leadership), you probably have some questions about ESG. Is it really new? Is it just a fad? And, most critically, is it something that matters for your company?

The answers, succinctly put, are yes, no, and definitely.

More questions? Don’t worry. We’re here to explain the what, why, and how of implementing an ESG strategy in your business—as well as why the investor community is sitting up and paying attention.

As beloved Minnesota-born singer/songwriter Bob Dylan famously wrote, the times, they are a-changin’—and the way successful businesses run their companies is changing, too. 

Between a multi-year global pandemic, increasingly urgent climate change concerns and the snowballing impact of social inequalities, continuing to take a business-as-usual approach is no longer sustainable, responsible or right. Investors, employees and consumers alike are looking toward companies emphasizing ESG—environment, social and governance—at every business level. 

Earlier this month, we wrote about how your new employees hold the key to understanding your company culture.

In a nutshell, because your recent hires lack institutional context, they’ll notice things that your more senior employees take for granted. They also have ready access to comparison (in the form of their previous positions), and they may be able to provide valuable insights into both your organization’s strengths and areas for improvement.

Over the course of my career, I’ve had many conversations with peers in jobs that just didn’t feel right.

In most cases, my friends reported that although they loved their work (and their coworkers), things seemed off. Why didn’t folks chat in the break room? Why did every meeting seem tense? Why did people keep leaving?

As our team continues to reflect on recent marketing trends to strengthen future models, there’s no doubt content marketing will continue to accelerate our clients’ growth while strengthening their positions in the marketplace.