May marked a GIANT milestone for Giant Voices.
Since the day I launched Giant Voices, I’ve dreamed about moving my team into an expansive new space. Don’t get me wrong, our Canal Park space was charming and historical, but also full of challenges. Our team has grown extensively in the past year, and Lisa and I knew our current space was not going to work for much longer.
How do you decide which sales and marketing channels to pursue?
How do you make your brand memorable and well-positioned in the global marketplace?
How do you create an experience so seamless that you earn loyal customers for life?
The answer? Sales-marketing alignment, of course. But what does that look like – and, more importantly, what should you do when you need to get your numbers up NOW? Get back to basics. Specifically, these three business basics:
Topics: Strategic Marketing, Branding, Sales-marketing alignment
Unless your last name is Van Winkle and you’ve just awoken from a really good nap, you’ve probably heard the term “inbound marketing.”
My business partner Pascha Apter and I recently attended INBOUND 2015, Hubspot’s annual conference where inbound marketing geniuses gather to learn and connect regarding best practices in the industry. We were excited to hear from thought leaders like Seth Godin, Brené Brown, Darren Rouse and Brian Clark.
(Giant Voices, our strategic marketing firm, is a certified Hubspot Partner Agency.)
If you’re new to inbound and get a sinking feeling when you contemplate learning yet another marketing skill set, chin up! The ROI of inbound makes learning it well worth the effort.
To get you started in this brave new marketing world, we’ve distilled the most important information you need to know about inbound into three easy-to-swallow insights.
Topics: Inbound Marketing
If your brand were a person, how would he or she talk?
If your brand were a theme park, what would it look like? What would the rides be called?
If your brand were a muffin, what kind would it be? Triple chocolate? Pumpkin spice? Sugar-free bran?
While these questions may seem like Zen riddles, they are actually a way to begin thinking about your brand in a deeper way in order to create more engaging brand experiences.
Topics: Branding
Which of these choices best describes your typical morning?
A. Hectic.
From the moment your siren-like alarm startles you awake, you’re running in ten different directions at 110 mph trying to fulfill all of your obligations.
B. Groggy.
You scuttle to your desk – usually late – clutching a Starbucks cup and murmuring
“My preciousssss.” Your coworkers know not to talk to you until after 11.
C. Aimless.
Your morning routine includes checking email and Facebook, chatting about last night’s shocker on The Voice, and scrolling through your favorite Internet sites.
D. Focused.
You stride into your workspace early, feeling clear and energetic. You burn through your most important task before most people have finished their coffee.
If you answered anything other than “D,” then we need to talk.
Topics: Productivity
